One such technique is to tweak the website for search engines so that the content is found much faster. In other words, fine-tune the website for ‘Search Engine Optimization’ or SEO.

There are many ways to make your website SEO friendly and improve on your website’s Adsense revenue. However, making your website SEO friendly can only ensure that your website gets a good listing on the search results page. In order to ensure that the users click on the link to your website, you may have to take additional measures, most of which can be developed and deployed if you just track the traffic movement to your site and other related sites. Once you start monitoring the web traffic, you will find why traffic is going to a certain website more than others.

One reason as to why search engine users do not click on your website’s link, despite getting a better listing on the search results page, could be that the keywords which the users enter in the search box do not show up in the link to your website. Since the links are highlighted, search engine users read these as the results rather than the website name.

The second thing that will attract a search engine user to click on the link to a particular website is the description of the webpage just under the highlighted link. If the description does not offer them the solution that they are looking for, then they start looking at other links provided on the page. The description of the website is usually taken from the web page title or the first paragraph, so it is strongly advised to pay extra attention to the content within these particular areas of your site to get more hits.

The third common factor for getting the search engine user to click on your link is your website’s domain name. Search engine users are inclined to click on links where the domain name essentially relates to their query rather than that of a generic website, which may have just a little information on the topic that they are looking for.

Overall, if you are looking to attract more people to your website, then you should focus on the following three areas:
1. Ensure there are relevant key words in your page title, which will show up within SERP’s as highlighted text.
2. Have attractive content in your page title and the first paragraph of the home page’s content, as it will show up as the description on the search results page.
3. Use domain names that are relevant to your website’s topic to make the user believe that your website will have what they are looking for.

With these three areas covered, you will be able to generate even more traffic to your site as well as increase your income at the same time.

Web Traffic

When it comes to running a successful businesses, traffic is the key. It doesn’t matter if your store is on the street corner of main street USA, or if your entire business is centered around a website. If you don’t get any visitors, you won’t generate any sales. The trick when you are creating an internet based business is that you have to figure out how to generate the traffic you need. The best type of traffic to go after is search engine traffic, which happens to be free.

The Purpose of the Feeder Page

The whole purpose of a “feeder pages” is to increase your search engine optimization, and by extension increase your web traffic. All you have to do is know how to properly create one so that it has the maximum effect.

Create a Theme

Your website should already have a theme. It is important that each feeder page you create also has a theme. Even if the feeder pages theme isn’t an exact match for your website, the feeder page should at least compliment your main them. Make sure that you use the same template for your feeder pages that you use for your home page.

When search engines send their spiders to your page, they will be looking for keywords and keyword phrases. The search engine then uses these keywords to categorize your website. The key is to work your keywords into articles; the more keywords that are placed within articles, the higher your search engine will be ranked. The higher your search engine ranking, the more web traffic you will generate.

Create Links

In addition to keyword rich, relevant content, search engine spiders are also looking for links that lead people to your website. The more back links the spiders find, the better your web page will be ranked. The main thing you have to keep in mind is that not all back links are created equal. The higher the web page with the back-link is rated, the more relevant you link will be. Publishing articles that contain a link back to your website, or article directories, is an excellent way to generate hundreds of back links.

If you’re a new virtual entrepreneur, then it would stand you in good stead to know that almost 80 per cent of your sites traffic will be sent there by search engines like Google, MSN and Yahoo etc. These search engines are programmed to find websites which have words that match up with the words that have been entered within the search engine’s search box.

These engines then send out search engine spiders to match the keywords, entered by the user, with the keywords or key phrases found within the website’s titles and ‘Meta Tags’. Although it is possible to rank highly within SERP’s with strategically placed keywords and meta tags, in order for the user to visit your website, you need more than that. You also need good quality content.

If you have conducted a search before, you will have noticed that search result pages display a small summary of the website along with the link. And, if a user is searching for information which is not mentioned in the summary, then it is natural for them to move on to the next result on the page.

Summaries are extracted from the content of your website so that the person browsing can see if the information is relevant to them. For this reason, it is important for your information to stand out with an attractive and informative summary. The next step is to focus on creating website content that is useful and informative for the user.

Once you have ensured that your website’s content is of high quality, you can move on to the next step; using optimal techniques for getting more visibility on the SERP’s. These techniques are aptly called ‘Search Engine optimization’ or SEO. There are various SEO techniques which can be used. Some of which are:

1. Strategic placement of keywords within your pages script which will generate more hits from Search Engines
2. Well formatted content which provides useful information as well as page descriptions
3. Strategic tie ups with other websites to attract inbound links
4. Paying attention to ALT tags of images on your website
5. Making your website user friendly in terms of page navigation

Once you have figured out how to attract more traffic to your website, you can also use your website as a tool for generating a passive income with money making programs. An example of this is Google Adsense, where you place ads for other websites on your site and earn money every time someone clicks on those ads. However, to earn from these potentially lucrative programs, you need lots of traffic.

If your website content has good quality content, then the web traffic you receive will consist of highly targeted visitors who are interested in the information you provide. If your website is selling a product or service, then obtaining targeted traffic is very significant.

You can’t possibly expect to earn a profit if you aren’t willing to do any work. One of the things that you are going to have to do, in order to make money from AdWords, is start to track your ads by their keywords. When you start to track your keywords, you will start to notice that some of your keywords and/or keywords phrases are getting a better response than other ones. The ones that aren’t doing as well will ultimately end up costing you money. You want to track how many times advertisements, which are using particular keywords, gets clicked. If a keyword is not getting as much clicks as you would like, then you should redo any ads that use that word or phrase.

When it comes to keyword tracking, you are going to have to decide if you would rather purchase software designed for this task, or if you would prefer to purchase a subscription to a service that will do the same thing. Most experts recommend that you spend the money on software rather than hiring a service.

Putting Your Keywords to Work

Now that you know which keywords are going to be successful, you need to make sure that you incorporate the words into your AdWords campaign. You should also make sure that these words are bold and that they will catch your potential customers eye and encourage them to click on the ad. The way in which you set up your advertising will determine just how successful your campaign will be.

Search Network

When you are creating your Adwords campaign, you will be able to set up your ads so that they show on both the ‘Search Network’ and on the ‘Content Network’. You will have more success if you disassociate yourself from the content network. This will allow you to make use of just the search network. The reason as to why this is a good thing is because your advertisements will only show up on websites which are highly qualified and generate visitors who are likely to click your advertisements.

The two giants have a number of services that will teach both the apprentice and the savvy. Yahoo has Yahoo Search Rankings. This is a search engine optimization tool available online for free. With Yahoo Search Rankings you can check how your site fares or its position in the Yahoo search engine. Ranking covers page ranking and allows the user of this tool to determine web site traffic of your own vis-à-vis that of the competitor.

Google Webmaster tools provide site owners and their webmasters the means to improve ranking in Google. The Google Webmaster tools include utilities like web crawl, Mobile web, query stats that show you queries clicked in order for your website to be accessed, and other indexing tools. This service is provided free by Google and all you need is a Google account.

If it’s Yahoo-gle you want, meaning you’d like to establish online presence in the Yahoo and Google search engines, you can access their free online tools to help you maximize your SEO. Google for one has the advanced Google search methods, a very useful tool for keyword research. They also have the Google data center watch, a tool for you to be able to do a Google search of different data centers. Like Yahoo, Google has its own Google Rankings, a tool to assist you in checking what rank your site or page occupies in Google.

Then again, you might opt for other online service providers for a fee to help you in search engine optimization. They offer various tools similar to what Yahoo and Google offers, but their services can be more comprehensive. They not only provide page ranking but also site comparisons. Services also cover checking of the giant search engines for back links, keyword ranking, page rank values, and other important considerations in search engine optimization. Others offer you a comprehensive comparison of how your site will fare in both Google and Yahoo to tell you that your SEO for the two giant engines is not a mission impossible.

Given all these webmaster tools available for free or for a fee, companies that mean to establish online presence that not only generates traffic but delivers business will really need to access those tools. Whether it is a specifically targeted tool to establish your page ranking, or a combination of several utilities like placement checks or positioning checks and even search depth to tell you how far into the search results you need to go into before you find your site.

To get that Yahoo-gle ranking in the two giants or even in the other search engines, you will need a little more help. Check out various online tools available for webmasters and site owners to be able to ‘crawl’ silently into the top pages of search results.

The keyword factor

First and foremost is keyword research which a lot of online communicators tend to neglect. While it is instinctive to have keywords directly illustrative of your business, products, or service, the problem is, hundreds or thousands of other businesses in the same line will have the same instinct. If you have thousands of other firms using the same keywords, you cannot expect to land on the first page of the search results. You need to come up with something that is not only descriptive of your line of business but is also relatively unique to set you apart from the others.

Google has several keyword tools that you can use to find that elusive keyword that will work wonders for your site. Aside from Google, there are other providers that can give you the tool to analyze industry keywords for you so that you will know what keywords your competition are using, and which keywords will set you apart from them. These services offer lots of ideas for you to be able to pick or develop keywords that generate attention.

What’s in a content?

When you have identified those strategic keywords that will go into your title tags and pages, you now craft your contents around those keywords. You develop your page contents and write articles or posts that optimize those keywords. Writing hundreds of articles or pages and pages of prose is not enough; sometimes the briefest, most direct, but full of substantive and strategic keyword use style of content management is better.

Focus and don’t veer away from the identity of your site and business that you are building around those keywords. You have ensured that your titles or keywords are unique so that your site is sifted through the multitude of the competition; now make sure you are consistent. Developing topics or links to and from other sites will happen as you learn to use keywords strategically.

Turn out articles and site contents that will not only catch attention but will really be of use or value to the reader or visitor. When a site visitor finds your contents relevant, a second visit is highly possible. It is very likely this satisfied visitor will refer your site to family, friends, colleagues, and your viewership or readership increases multi-fold.

With research and marketing sense, you can turn out online communications that will warrant the kind of attention to generate business for you. Avoid posting dry contents where the only consideration was to pepper the contents with keywords without ensuring that the overall subject matter or message being delivered is relevant for the reader. Remember, your potential customers will be looking for a solution to their problems and you must offer that solution. You just needed to get them to your site so you’ve optimized your keywords; after you’ve got them to visit your site, make sure these customers find something worthwhile in your site to keep them buying and coming back to your site for more.

1. Prioritize

You could have thought of tens if not hundreds of keywords relative to your site’s message. But of course, you cannot expect those ninety or something keywords to fit your title tag or get considered by each and every search engine. Do a shortlist of the keywords you came up with. Come up with the 5, or at most an even ten, really-really relevant keywords that reflect what exactly you wish to convey in your site’s message. When you have them, consider their use in the site content, the frequency, and even where you position them.

2. Don’t hard-sell.

Even if you shortlisted to maybe five keywords, the next temptation is to sprinkle those five into each and every corner or page of your website. It will be ridiculous to have your keyword present in every sentence, sometimes two at a time in a sentence, throughout each page of your site. Even if you are say in the bathroom fixtures business, it is silly to have each page or paragraph of your content peppered with bowl or cistern or bathtub.

Common sensical and strategic positioning of your keywords help you build that important rapport with your publics. Let the interest build gradually and don’t hard-sell.

3. Maintain a structure to your keywords.

Look at your shortlist. From that shortlist, identify again the most important keyword. Put that on top of your list always, whether in the title tag, or in the actual texts. Be as concise but direct as possible. From your keywords, conceptualize on the content as a whole. Your content must build up to the overall message of your site. One other tip is to come up with a theme for your site. The theme will be the source of your keywords and the actual content. Sprinkle prudently and position strategically and relevantly the keywords on the pages of your site. Your keywords about your products or services go naturally to the products or about page but may not sound too good to be seen in the contacts page. Positioning or structuring your keywords is common-sense at the least, and strategy at the most.

4. Be open to diversifying.

Don’t you wish your site makes it to the top 10 searches always, but having a multitude of keywords may not be the answer. If you crowd your site’s contents with this multitude, you not only bore your site visitor, you can even lose credibility. If you want to strengthen or add interest to a specific keyword or content, you may do a separate blog where you reinforce the interest to the content, or do a knol or online forum to be more credible and authoritative.

In strategic keyword selection and positioning, sometimes it’s not always a numbers game.

1. Include your keyword in the title tag.

Search engines look at title tags in ranking a website. As such, you will want to have the keyword that best describes your site, your business, your products and services, into that title tag. If you can, you may use a different tag for each page of your site, but don’t overdo it. Having a long procession of all the keywords you can think of will not necessarily mean you automatically get into the search results of your potential customer or inquirer. Focus on relevance.

2. Be careful about links.

Whether it is an internal or an external one, again relevance is a major issue. Building a link or a series of it, the more the merrier, must make sure your keyword is included. If you have a different tag for every page, and the keyword conveys the essence of that page, then your link will already consider what a site visitor will most likely see in your site or specific page. So you links’ anchor texts must consider your keywords.

Analyze the links for their relevance and connection to your site’s features, your business, your products and services. Whether these are inbound links pointing to your site or outbound ones you recommend, make sure the online visitor will not feel he or she wasted time in exploring the links. The links’ subjects must be related or complementary to those of yours.

3. If you’re new, prove your worth.

The age of your site sometimes determine SEO. More mature and established ones have been there longer and have made a track record of traffic. Plus they know the secrets already. If your site is relatively new, you need to work harder on getting that traffic in through SEO by managing the basics. Your public relations with your peers in the industry will also play a role in establishing that online track record. As you prove your worth in actual business practice, more and more network colleagues, industry peers, even possible competitors will be noticing if not even linking to your site.

4. Don’t just copy and paste.

Try to avoid if not actually eliminate duplicate content in your site. Replicating the contents of the about page in the products and services page limits not only your creativity but the possibility of traffic. More importantly, don’t plagiarize.

5. Keep it simple.

Your site’s visitor will have a very short and impatient attention span. While you may have come up with the most relevant keywords, if there is not enough substance on the pages, no visitor will stay. Be brief, direct to the point, and highlight how you or your site is the answer to the visitor’s quest.

Stick to the basics of SEO and watch that traffic grow.

Though plugins will enhance your blog, one thing is certain; plugins will do very little  good if you cannot find them.  The easiest way to find the plugins that you need is to visit the official Word Press blog and browse through the countless plugins located in their directory.  You’ll find that plugins range from the very simple to the more elaborate and perform a wide and varied number of services. You can select from plugins by categories  such as Most Popular and Newest.

Another amazing benefit that you’ll find inherent with Word Press plugins, is the fact that they are continually adding new plugins to their collection.

Widgets are a great way to add versatility and user functionality to your blog.  Widgets are easy to implement.  You can use a sidebar widget plugin to easily add content to the side of your blog.  You’ll also find that there are many plugins that not only make your blog functional for your visitors, but also practical for search engines.  These are a great alternative for those who may not be familiar with the intricacies of Search Engine Optimization.  Using one of the SEO plugins can help ensure that your blog is picked up by the search engines and given a good page rank as well as indexed in the top ten results. 

One plugin in particular is the Word Press All in One SEO Pack.  The plugin ensures that your blogs titles are in the best format for search engines, as well as creates Meta Tags for your blog and individual blog content.  This is an excellent plugin for those who are looking to increase their search engine placement.

Another very beneficial plugin for Word Press is the Google Sitemap Generator. 

Many people understand that site maps are a vital tool used to increase search engine placement, however they may struggle with the idea of creating a site map themselves.  The Google Sitemap Generator Plugin takes care of the work for you.

One of the essential advantages found in the Google Sitemap plugin is the fact that it will automatically update your sitemap every time you create a new post. In addition, the plugin will notify all of the major search engines that your sitemap has been updated.  This is an extremely valuable benefit to using Word Press over other blogging systems.  As the search engines remain up to date with your latest changes to your blog, you won’t risk losing your search engine placement as easily as you would with other blogging platforms.

The better your blog performs with search engines, the more traffic your site will receive. 

However, you’ll soon discover that there are more options for optimizing and promoting your Word Press blog than there are promoting a general website.

First, you will need to ensure that your blog has plenty of keyword-optimized content.  This not only includes writing blog posts that have keywords sprinkled throughout, but using a keyword rich meta tag description for your blog.  Though many people debate the effectiveness of meta tags, they are still important.  By adding them to your <Head> HTML tags, you’ll find that search engines more easily pick up your blog.  This can be accomplished by using the Head Meta Description plugin in Word Press.

Once you have keyword rich content and an appropriate head, you should then optimize your feeds.  Blogs are different from websites in the sense that your blog can be condensed into a feed.  Feeds are picked up in search engines are an excellent way to drive additional traffic to your site.  When you optimize your feed, you ensure that you will attract more readers to your blog and that Google will pick up your feeds more easily.

First, you should determine how many posts your feed will display.  You may want to double check and see how many posts your blog is set to display.  If it is between five or ten posts, you should consider increasing this number.  The more posts you display, the more that will be picked up in search engines, and the more content you will have on display to attract readers.

Additionally, many experts feel that if your feed has an image associated with it, you will attract more readers as well.  Consider using an image, graphic, or site logo with your blog.  Since you are using feeds to optimize and promote your blog, you should make it easy for readers to subscribe to your blog’s feed.   You can sign up with various blog rings and Technorati and include these signup tools in your blog.  This makes it simple for your readers to sign up and join your blog’s neighborhood.

One of the best ways to optimize your blog is to use tags.  Tags are keywords that help identify your blog posts.  It is important to realize that search engines will pick up your tags and categorize your blog posts accordingly.  Therefore, you should make certain that your tags are keyword derivatives and the best choice for your blog post’s content.  You should always make sure that your blog shows the most recent posts first.  This is just a simple way to be certain that your content is relative for your readers.  The only exception to this is if you have a sticky post.  A sticky post is a post that you have selected to always remain first.  If you choose this post carefully, you can increase your page rank by having your best post up front.  Your readers will appreciate the familiarity as well as the content and the search engines will index your page more quickly.