MySpace Gives Users Offline Marketing Opportunity

MySpace and Titan have partnered to launch a three-week joint promotion to bring MySpace users’ messages to over 300 digital screens in New York, Chicago, Philadelphia, Dublin, London, Liverpool, Manchester, Edinburgh, Glasgow, Leeds, and Birmingham. Titan is the largest transit advertising sales company in the US, and provides advertising on bus, rail, bulletins, telephone kiosks, and street banners.

The promotion is called “Step Up to the Mic,” and is designed to let MySpace users in the United States, the United Kingdom, and Ireland, share their thoughts with the public in these cities. The two companies are also encouraging celebrities and music artists to take part to promote their “passion projects” and communicate with fans.

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Search Engine Marketing Spend Stabilizing

The Search Engine Marketing (SEM) industry continues to stabilize in the third quarter of 2009 and included some positive sings for the fourth quarter, according to a new report from Efficient Frontier.

“The third quarter results and a look beyond provide some encouraging signs for the Search Marketing industry as well as the overall economy,” said David Karnstedt, President and CEO, Efficient Frontier.

“While certain sectors, such as travel, have continued to lag, other categories such as retail have picked up as we head into the fourth quarter, which is a critical time for online marketers.”

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Study: More Companies Ditching Old Media Habits for New

A new study from King Fish Media, HubSpot, Junta42, and UpShot found that where traditional advertising was once a “foregone conclusion” and a focal point of all marketing efforts, companies are now “revising old formulas” and creating new ones. They find that companies are abandoning other’s media platforms in favor of creating their own original channels and content.

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Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken’s agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

The idea was to compare the effectiveness of search against other media as well as look at the interaction of search with those other media. They measured the impact of Heineken’s “Jouw Heineken” campaign, which led consumers to jouwheineken.nl, where they could design custom beer bottles for purchase. In addition to search, they used TV, online display ads, and YouTube.

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IAB Releases New Guidelines for Email Monetization

The Interactive Advertising Bureau (IAB) has released a list of “best practices” for marketers and publishers who want to monetize their email efforts. The best practices come in a document appropriately titled “Email Monetization Strategies.”

The IAB considers this part of its ongoing efforts to establish a “solid foundation” of guidance and tools for the email marketplace. It provides publishers, agencies and marketers with recommendations and best practices for the successful execution of email marketing campaigns.

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Dell Attributes $6.5 Million In Sales To Twitter

Dell seems to have achieved a very good understanding of Twitter and social media in general.  This morning, a representative shared some statistics regarding the hardware manufacturer’s achievements, and by most standards, they’re extremely impressive.

Back in late June, Dell announced that its presence on Twitter had generated $3 million in sales.  Lionel Menchaca, the company’s chief blogger, wrote on Direct2Dell today, “In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue.”  Obviously, that’s a significant increase.

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Small Businesses And Social Media

Early this year, Burger King made waves with a “Whopper Sacrifice” Facebook app.  Google, meanwhile, has achieved Twitter omnipresence with 87 official accounts.  But not every company has tons of free hamburgers and/or employees lying around, so a like-named session at SES Chicago addressed the matter of “Social Media for the Little Guy.”

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8 Reasons You Need to Stop Ignoring Twitter

There have been many articles written about why to use Twitter, and we’ve certainly published our fair share of them. However, the landscape is constantly changing. New trends, ideas, applications, and features come out, and they further emphasize Twitter’s place in said landscape. Following are some reasons why it is becoming increasingly important to marketers.

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If You Care About Search, You Must Care About Social Media

All of the search engines are rushing to incorporate more social media elements into their interfaces. Examples of this are evident in things like Google and Bing’s deals with Twitter and Facebook. You can see it in Yahoo’s new Twitter tab for news results. You can see it in Google’s Social Search lab. Really you can see it in everyday search results.

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The Marketing Worth Of Twitter and Facebook

As marketing professionals, we usually have to justify ourselves to our bosses, our clients and everyone in between—especially in the less-tested, sometimes-hit-or-miss arena of social media. But now Ad Age wants accountability, too, as they ask “if you’re getting enough out of all the volunteer work you do for Biz & Ev and Mark,” or, more specifically, “Are we all just toiling mightily to make a bunch of rich nerds (Facebook’s Mark Zuckerberg and his employees and investors, Twitter’s Biz Stone and Evan Williams and their employees and investors) richer, while we impoverish ourselves?”

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