Advertising Trends – Moving From Off-Line Newspapers to the Web

For years now those in the know have been turning away from print publishing and looking to the internet for their advertising campaigns, and meanwhile many webmasters have realized the value of this burgeoning market and been publishing adverts on their websites thereby allowing them greater control and lower overheads. It’s only recently however that the rest of the world has caught up and the realm of digital advertising has actually overtaken print media with reports for 2009 showing that ad budgets were actually higher for forms of online advertising than they were for adverts appearing in print media.

In general ad budgets throughout 2009 were smaller than in previous years, which was largely an effect of the recession and which might have contributed in some way to these statistics. However this still reflects a growing trend where more and more advertisers have been heading online for their campaigns, customers and clients due to the incredible audience this allows them to reach as well as the real time metadata regarding the adverts themselves.

Of course the king of online advertising remains Google with even politicians using Google Adwords to target their campaigns towards specific searches (particularly searches for the opposition’s parties interestingly).

However the constantly developing and changing nature of the web is also offering up many other opportunities for big publishers. Many for example use banner advertising on big sites such as YouTube and Myspace, while other social media sites have opened up other avenues. For example 2009 saw the birth of advertising on Twitter through ‘sponsored’ tweets. Smart phones such as the iPhone meanwhile allow for digital advertising through applications. Predictions state that these new opportunities will lead to the dwindling of ad networks (such as Google) who are expected to have to up their game this year to stay on top.

Either way though with the continued growth of the internet and the ominous mutterings of foreboding surrounding the print publishing industry, this digital advertising looks set to continue growing as it takes on new forms over the next year.

One item worth noting is the forthcoming release of Apple’s new iPad which promises to make eBooks accessible and practical. Already print publishers are looking for ways to deliver their products digitally so that magazines can be read in a truly interactive fashion. It may be the case that over the coming years print media becomes almost obsolete.

The sooner advertisers jump ship the better it will be for their businesses. Meanwhile the web publishers need to be waiting for them and developing new ways to offer them truly interactive and eye catching digital adverts.

Latest Headlines

• Understanding Economies of Scale For Domains
• Zen and the Art of Domain Auction Science
• Webmaster – GHG Corporation – Denver, CO
• Tuesday’s Big List of Domains at Auction and Dropping Around the Net 2-6-12
• Webmaster-Drupal Developer-PHP Programmer – Waiting Room Solutions – Goshen, NY
• Webmaster – Creative Group – Chicago, IL
• Webmaster at GHG (Denver, CO)
• Webmaster – WFTV – Orlando, FL
• Webmaster/Web Developer at Zebra Technologies (Vernon Hills, IL)
• Part Time Webmaster and Project Manager for Web Design Company – oDesk – New York, NY