Mobile Advertising Guidelines Get an Update

The Mobile Marketing Association (MMA) has released a new version of its Global Mobile Advertising Guidelines, which serve as a source of global formats, guidelines, and best practices for the implementation of mobile advertising campaigns.

“The updated guidelines reinforce the MMA’s longstanding pledge to provide its members and the wider industry with reliable standards and increased awareness of mobile advertising globally. MMA’s Global Mobile Advertising Guidelines will serve to simplify the deployment of mobile advertising campaigns whilst increasing their effectiveness,” said Mike Wehrs, MMA President and CEO.

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