Facebook Is Still In The Thoughts of Marketers

January 30, 2010

It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.

At the summit, Facebook’s social graph was the brass ring—everybody wanted a way to tap into the friend data and relationships in Facebook, but most users aren’t happy with sharing that information. Beacon, Facebook’s efforts to leverage friendship data and connections for people (and selected advertisers), will officially come to an end once a court approves a class-action settlement.

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