Study: More Companies Ditching Old Media Habits for New

January 29, 2010

A new study from King Fish Media, HubSpot, Junta42, and UpShot found that where traditional advertising was once a “foregone conclusion” and a focal point of all marketing efforts, companies are now “revising old formulas” and creating new ones. They find that companies are abandoning other’s media platforms in favor of creating their own original channels and content.

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