Dell Attributes $6.5 Million In Sales To Twitter

Dell seems to have achieved a very good understanding of Twitter and social media in general.  This morning, a representative shared some statistics regarding the hardware manufacturer’s achievements, and by most standards, they’re extremely impressive.

Back in late June, Dell announced that its presence on Twitter had generated $3 million in sales.  Lionel Menchaca, the company’s chief blogger, wrote on Direct2Dell today, “In total, Dell’s global reach on Twitter has resulted in more than $6.5 million in revenue.”  Obviously, that’s a significant increase.

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