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The Value of Human Communication in Google Search

January 4, 2009

To start off, we look at the way social networking websites share information or data through the web work that is its users and members. How do people share information through the different blogospheres? How do members react to the information and how much of it is still true after they begin tagging, sharing and re-telling data?

This is one of the bigger issues regarding search engine results and search engine operation. When is it necessary for humans to finally step in? It’s a little known fact (though the company does not deny it) that Yahoo uses human editors to sometimes alter the effects of rankings or unique searches for particular ends.
 
Google on the other hand, doesn’t like human intervention with its searches. Rather, they spend hundreds of human work hours to perfect a new change in the algorithm that would sift through the haystack one more time, this time, in a more acceptable manner. Google is known for being “neutral” and abhors actual human contact in altering searches.
 
Don’t believe yet? The “Google bomb” for George Bush was one of the search results that they altered, but only after a very, very long time. Eventually, the Google staff had to “defuse” the Google bomb, which gave a page for President Bush for the search query “stupid” or “loser” or “liar” or something similar.
 
The value of communication for businesses

Just how important is communication for online businesses? Let’s review what actually makes revenue for online businesses. Of course, search engine optimization would always exist for people who want to appear as number 1 or at least as part of number 1 to 10 in Google searches. This is a given – you need some traffic to attract potential customers, which would then translate to people signing up for services or buying something from your website.
 
But what makes an online business thrive? How did the industry leaders end up where they are right now? They definitely did not completely rely on Google rankings. If you don’t believe this one, then just look at how eBay started out.
 
eBay started out literally in an apartment (or a small, rented room). The most important thing back then was the concept. The guys behind eBay had a wonderful concept, they took a risk and started from scratch. Sometimes people paid them with coins – small coins taped inside small envelops sent via snail mail.
 
What separated eBay from the rest of wannabes? Communication. The founders of eBay knew that this thing will only work if they listened to the people themselves. They observed, they asked, they answered emails from people who thought that this and this might still be improved. Today eBay is so popular that other websites are described by word of mouth as “just like a eBay” or “a bit like eBay”. The small, humble website so to speak, has turned into a recognizable and respected brand.
 
This is what websites should aim for, this is what people who want to begin should aim for. And it all begins by listening to the needs of the immediate market and making sure that you meet these new demands.

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