On-Demand Indexing Launched at Google to Favor Fresh Content

One of the main problems of online merchants when they want more traffic is content – sometimes, crawling just doesn’t update your web presence that quickly. This is the reason why Google recently launched what they call “on demand” indexing, which would deal with this indexing problem.
 
Basically, Google thinks like this: people want to get the latest, the freshest content immediately when they do a Google search. For businesses, this is a challenge, but if this means getting more conversions from the visits, then businesses are all ears and all pockets for the improvement.

So what does this kind of Google indexing have to offer online merchants and businesses? First, businesses may now request up to the minute indexing in Google to make sure that the listings for certain keywords would show up-to-the-minute content.
 
Content providers for instance, continually update their pages, and sometimes, crawlers don’t reach them in time for “sales season”. On-demand indexing erases this probability and allows businesses to thrive much more, knowing that the freshest contents are delivered every time.
 
It’s for the customers

Just how important is indexing to a business? Let’s look at a hypothetical online business and see just how important frequent updated indexing is. For example, the business we’re looking at sells Christmas decorations and gifts to people who live in the Midwest. With this alone, the reach of the website is already geographically limited to people in the Midwest, right?
 
Now, just how many websites are there who offer to sell the same products or similar lines of products to the Midwest and possibly nearby regions in the United States as well? Plenty, if you tap in the right keywords.
 
The point here is that often, businesses improve immensely their “online arsenal” when sales season arrives. For the hypothetical business, mid-November to around January is sales season. But what if, by some unfortunate twist of fate, the newer pages with the newest and most wonderful products are not indexed properly by Google due to age, etc.?
 
The answer here is simple: you don’t get the right visitors to your website, and the competitors get the lead on you. This is how important being up-to-date is.

It’s for the businesses

The Internet is such a large place; and with people going at each other competitively, small to medium-sized businesses no longer have the luxury of simply laying around waiting for customers to come, like what people did in the fifties and sixties. If you have a mom and pop shop, you should keep in mind that there are thousands like yourself, splitting the public into so many slices when they come to buy or browse something online.
 
What kinds of websites would benefit from this kind of Google service? Those who are offering “vertical” content, such as whole news articles or tidbits or “news blogs” definitely need this service; these forms of print media need all the right kinds of exposure to be noticed.
 
If you want visitors to your website, remember that in the grand scale of things, more than 40% of visitors click on the number 1 listing on a Google search.

Latest Headlines

• Design Technologist (Webmaster) at Rare Medium Atlanta (Alpharetta, GA)
• Is Google Really As Evil As This Video Suggests?
• Google Updates Privacy Policies
• General Electric Has Been Diagnosed with ADD
• Domainvermarkter Forum Live Auction Results
• Google Open Sources More of Wave So Developers Can Take Advantage
• Twitter CEO Talks Stats, Ecosystem, Hints at New Features
• Google Now Indexes SVG Files
• Google Now Indexes SVG Files
• Senior Webmaster at NCI (San Antonio, TX)