Backsliding Google Economy Hits Ad Networks and Blogs – Advertising Market

Things do not look rosy for hundreds of small and medium ad network enterprises around the dot com universe. According to reports, many ad networks are no longer able to keep up and many are closing down.

Similar to that fate of many advertising entities on the Internet, blogs or print-based businesses that are closely allied with ad networks are suffering as well. With the amount of competition in the Google sandbox, things are turning nastier by the minute.

It is possible that the so-called “blogosphere” is already saturated – too saturated to create more revenue for those who depend on passive earning through ads. Even known premium content providers are feeling the backsliding of the Google economy – the New York Times not excluded.

Replacing ye old blog

So what is the difference between the good old blogs of yesteryear and the most visited blogs in the world today? One was genuinely written, the other has been strategically planned so it would generate revenue. Commercialization is the term, and small groups of like-minded members see this as the only way to survive in time when ad networks are slashing their rates to stay afloat.

According to news, since big names are already selling off large portions of the blogosphere, it should be no surprise that a contraction in online advertising activity would be felt. With fewer and fewer operational businesses, online ads have nowhere to go.

Domains suffer too

Owners of domain names are complaining as well- the consistent stream of revenue that was the norm a few years ago is now petering out. To stay afloat, private domain enterprises have been selling off portfolios to remain alive in the industry.

Advertising revenue has been one of the foundations of the domain business – which is why any contraction, and form of retrograde trend with ads will send these businesses down in a domino effect.

Social media? Forget about it!

Between paying for dollars per click, some just might be desperate enough to post ads in places like Livejournal or Multiply. At five cents, it’s tempting to place ads in a social medium where people log on and off several times a day. But experts warn: forget about it.

Advertisers fight back: new strategies

One of the solutions seen by large companies is forming networks or communities that would be directly enmeshed in the process of advertising. Youtube has already been doing this for a long time- the service exists (video uploading and streaming flash videos over the Internet) but at the same time, Youtube has large communities of every type. These communities are loyal to Youtube one way or another.

Now take this approach and think of the consequences: these communities are made up individuals with personal blogs and the like- which means that they would be using Youtube’s services to spice up their personal spaces as well.

You see the magic? Brand loyalty goes a very long way and the revenues eventually creep back in, with constant improvement of services and a dynamic relationship with the individuals making up the market structure.

Tips on How You can Make Money from Publishing Content on the Internet

The internet is all about great content. Great content is what people look for and that’s what they read or view. In fact, a huge chunk of money made on the internet can be directly or indirectly attributed to web content. If you have content that people want to read, then the possibilities of making money from it is almost limitless.

There are two general ways by which you can earn money from online content. First is by becoming a content provider and the other is becoming a publisher.

Earning Money as a Content Writer

As a content writer, it is your job to write web content for your clients. There are various assignments in this field, depending on what your clients require. However, expect a good number of them to be health-related topics and blogging since these are very profitable niches.

Pricing for your content can be quite tricky if you don’t know how to position yourself and to choose your target market. If you can’t earn a living wage from writing penny-per-word articles then you should look for clients in other markets instead. The quality of your work should be the basis of your pricing, not the price.

One way to earn yourself a healthy income from content writing is by specializing on a particular field. Keep in mind that specialists always command higher rates than generalists. So as you go along your writing career, gradually focus on a certain field until you build up a good portfolio that will showcase your field of expertise.

Publishing Content to Earn Money

Although you can earn good income from content writing alone, you might also want to consider publishing content if you want to make even more money.

If you want to be a publisher, you should be prepared to invest some of your money to outsource some of your initial work. You can hire other writers to write your content so that you can focus on the business side of things. Once the work is done, you have several options of monetizing the content you have.

First is that you set up your own website, publish the content there and monetize it with advertisements. Sites like these are often called ‘Made for Adsense’ sites, in reference to the Google ads often placed on these sites.

Another option you can explore is called ‘website flipping’. Flipping is where you put content on a website you created, optimize it, making sure it has good search engine rankings, etc. After then, you could sell it to interested parties.

Finally, you can resell your content as Private Label Rights articles or PLR for short. The good thing about PLR is that you can sell them to different buyers. You then give buyers the right to rewrite content as they see fit. In this arrangement, you can multiply your income several times instead of making money only from selling your content once. And if you don’t set the limit to the number of buyers, you can earn passive income from selling these articles alone.

All Hail Microblogging , What Makes Twitter Message System Work?

To understand what microblogging is, you simply have to look at what people are doing when they wake up in the morning, when they go home from work or school, and right before they snooze at night.

If blogging was the in thing in the nineties, net people of today are too busy sharing thoughts, interesting new websites and movies and whatnot through Twitter and other microblogging stations on the Internet.

It’s more than a fad. Social networking websites have sprung another innovation called Twitter. This time, Twitter is hailed as one of the most efficient and eye-catching new ways to drop thoughts, feelings and messages across the Internet for friends (and strangers) to see. Of course, there are other contenders for the title of “most efficient microblogging tool ever created”.

Tumblr and Plurk are close competitors of Twitter, boasting more efficient message systems and more interesting Tumblrs and Plurkers. For those who prefer that their links do the talking, and talking, and talking, people have Del.icio.us to thank, and of course, the indubitable Digg network.

What makes microblogging so enticing even to new users? Thoughts are short - sometimes only a few words long. Blogging makes the task tedious- you just want to drop a few words here and there, and you want someone to respond with something useful, funny and witty.

That’s what microblogging is about. Tasted a new dish at a swanky new restaurant? Twitter it. Feel alone and unwanted? Bring the feeling over to Plurk and watch the community pat your back. Found an insane new website with a lot of flash movies? Make sure that you put a bookmark on Del.icio.us.

Aside from the user-friendliness, you also have the business-friendliness of these websites. Twitter boasts more than a million visitors a day, which translates to more than 90 million dollars in earnings. Now that’s a big figure for something as seemingly simple as “electronic bits of paper for friends and family”.

Wolves have smelled blood and are moving in fast. Clones throughout the World Wide Web are now offering more and more services, and again, more than what the others are offering. Addicted to sharing? No worries! Some websites even provide people with online tracking tools to make sure that no blog post, no new photograph or no new Twitter entry is left unread. All of these information and tracked, systematically packaged and delivered to a user’s homepage to make sure that all “friends” are monitored ala Orwell’s 1984.

Creepy? Some people think so, but media consultants everywhere placidly placate people by saying that this aggregation is just a phase in the microblogging revolution. Aggregation makes other services unique and allows networks to have a symbiotic relationship with each other (let’s make money together!).

Sharing has just gotten more complicated. With more features and shinier new offers, people are finding it hard to stick to just one social network or one microblogging website. Some have three, while some are online for most of their waking time, keeping up with more than ten.

Correcting Image Colors in Photoshop – Basic Photoshop Lesson

Masks are an important aspect of adjusting colors in Photoshop.  If you have an image that needs colors adjusted you’ll want to take advantage of the masks option.

Step 1 – Choose the tool

Choose between the Image Adjustment Tool and the Adjustment Layer option.  Go down to the bottom of your layers palette and select adjustment layers menu.  It looks like a circle that is half black and white.  It has many similarities to the Image Adjustments tool located at the top of your program.  However, when you use the Image Adjustments tool your changes are applied to the entire photo. 

When you use the Adjustment Layers menu, you have the ability to correct color while working in layers, thus giving you greater flexibility.  If you need to correct the color on the entire image, then by all means, choose the Image Adjustment tool.  However, if you would like to correct color in certain areas of your photo, you will need to use the Adjustment Layers located at the bottom right of your Photoshop program.  Just keep in mind that changes made through the Image Adjustment tool are permanent.  Changes made through Adjustment Layers can be edited and changed.

Step 2 – Choose Hue Saturation

Click on the Adjustment Layers that is half black and half white (if you haven’t already). Choose Hue Saturation.  Determine which hue you need to correct and select it from the drop down menu.  If your image has too much green, then select green.  If it is too red, select red.  Adjust the hue saturation and lightness sliders until the image has an appearance that you are pleased with.  Since you are working with Adjustment Layers, you can easily view between the various layers to see a before and after effect while you work. 

Step 3 – The Masks

Your Adjustment Layer has masks.  You can activate your mask to create any selections on the image that you like and apply your color corrections to those areas.  To activate a mask, you can use a shortcut in Photoshop by clicking on the Quick Mask Mode, by clicking on Q on the keyboard.  Select black for your background color and then use the paintbrush tool to make your selection, or choose the area you would like to work on.  You can paint over the area where you will work. Choose invert to make sure that the area is selected.  The area will turn red indicating that it is ready for adjustments and editing.  By working with masks you can easily correct color on your images.

Web Design Business Trends – The Role of Images and Web 2.0

Graphic design is a fickle industry; the subset of web design is no different.

Powerfully attractive designs can age to obscurity at unbelievable rates as visitors’ tastes continually change. Designers also have to be aware of emerging web technologies which can greatly affect the design of a website.

By far, the biggest influences as to why designs change is the expectations of both those designing and, most importantly, the client commissioning the design. Clients expect their site to be exceptionally aesthetically pleasing while their sites use the latest multimedia capabilities to disseminate information easily and beautifully.

Oft overlooked is the image tag; which is widely taken for granted. In the past decade images have found a new role in the overall design of websites. Long gone are the simple text-only websites where images were solely used to convey information. The use of images in design has allowed designers to create beautiful designs that impress visitors and drive sales.

Properly using an image in a design can destroy the borders which have traditionally separated the background and foreground areas. “Broken borders,” which is the latest edition of the “rounded corners” idea, can be used to create a freer design and breaks down the hard edges common with typical borders. Though corners have their place in designs, removing corners in favor of the more aesthetically pleasing “broken borders” idea will give a site a trendier look.

A second trend, stemming from the popularity of vector graphics, is the use of cartoony mascots and characters in designs. When designers and clients are typically opting for a more professional and refined look to their sites, it is slightly surprising to see these whimsical elements in designs. However, they have become popular as they provide a less intimidating atmosphere as a photograph.

Designers are also adapting to changing expectations of the user. The social “web 2.0” revolution has changed what users expect to see when viewing a site. For example, a user visiting an ecommerce website may see what his friends and other users have purchased. These social elements need to be designed into the website in an aesthetically pleasing manner.

“Web 2.0” has had a lasting effect on designs in many ways. Fortunately, in my opinion at least, the colors widely used in early designs are no longer popular. Instead of the bright, neon, colors found on sites such as flickr and tumblr, designers have instead opted for more earthen tones. This palette of brown, red and greens create a relaxed while refined ambiance for visitors.

Finally, in a shameless promotion for coding standards, web designers have been (ever so-slowly) moving towards proper XHTMLCSS compliant websites. Using XHTMLCSS code designers have increased design capabilities (in fact, most of the design trends require XHTMLCSS in order to be created) and visitors benefit from reduced load times.

 Current XHTML code also separates content from design-code, unlike previous versions of HTML, making deployed websites easier to maintain. Designers should also realize that, for the most part, accessible design revolves around XHTML div elements.

How to Superimpose People using Photoshop – Superimposition Lesson

Ever since the new technology had begun, creating endless possibilities with the impossible can already be achieved. This is because the new technology, also known as information technology, had vastly created an array of interconnections with the different aspects in life in order to create concrete results.

One of the most remarkable creations that this technology has made is the production of programs or software that is designed to uplift and enhance the visual arts and images.

Thus, the creation of Photoshop software has definitely bridged the connection between and among photographers, artist, and subjects.

Photoshop is, basically, a software program especially designed for the image editing of the graphic artists, producers, photographers, and professional designers.

With this device, along with the utilization of personal computers, people can enhance, modify, change, alter, or simply adjust the settings of an image or graphics.

The ultimate function of Photoshop is to provide viable tools for the different activities of print and video production, digital photography, and web designing.

Among these areas, digital photography is the most commonly used section in Photoshop. In this manner, images taken from a digital camera can be corrected or enhanced using this software. Certain areas of photography, prior to its printing process, like color correction and tonal modifications are included in Photoshop software.

In image enhancements, there is a closely related technique called superimposition, in which, the first image is deliberately held so that the two images appear on the photograph at the same time. In this way, the photographer or the graphic artist may indicate to his viewers that this is not a mere breaking point but that the two images are somehow linked together in the story.

The idea of superimposition is confined to two main reasons. It is either the photographer or the graphic artist is trying to hide something or enhance the total image effect. Whatever the reason is, this technique can definitely create remarkable impression on the part of the viewer.

With the use of Photoshop, photographers can create a superimposition on people. This can be done through the detailed procedure that can only be applied when using Photoshop. Here is how to do it:

1. Choose your camera

Creating superimpositions on people do not literally start on the software at once. It has to begin with the capturing of the image. Whether you will be using a digital or the typical camera, it is best that you use one that has 35mm lens.

2. Take your best shot

When taking pictures, try to take a shot of the object at about 50’, 15’ and 6’. This technique will supply distinct spaces among the objects.

Next, you have to take a second shot of the same object or person, but this time, you should move the camera to about 2 ½ inches to the right. Keep in mind that you have to maintain the focus of the line in a similar manner to that of the original shot.

3. Start the process

Once printed or transmitted to the computer, open the images using the Photoshop software. Start with the left picture, then, adjust the saturation by clicking on the following pattern: IMAGE — ADJUST — SATURATION/HUE. From that tab, change the saturation range into 60, and then click OK.

Repeat the process for the other image.

4. Eliminate the colors

Once the saturation is changed, the next thing you have to do is to remove the red, blue, and the green color of the images. Though, be very careful when doing this because it does not apply to all of the images.

For the right image, you have to remove the red color, while for the left image; you have to remove the blue and the green color. This can be done by clicking: IMAGE — ADJUST — LEVELS

Then, select red, if it is the red color that will be removed, or blue, and green respectively, in order to remove them from the left image.

After choosing the appropriate color, change the output levels to “0.” This is applicable for the red, blue, and green colors.

5. Transport

After doing this process, it is now time to place the two images in a larger screen. However, keep in mind that they should be on discrete layers.

Then, copy the right picture into the clipboard in this process: SELECT — ALL — EDIT — COPY. From that point, create a new file with the size in conformity with the size of the picture that is still available in the clipboard.

Change the number of pixels and modify it to 200 pixels. Then, click on the transparent — Ok. After which, paste the object in the new layer.

The process for the left image is still the same as that of the right picture. Just remember to paste the left image to the previous layer.

At this point, the “layers palette” is activated, displaying the two images, with the right image as the first layer, while the left image is the second layer.

In order to superimpose the two images bearing the same picture, the blending options should be changed from the normal mode to the screen mode.

As final changes, flatten the image by clicking the tab on the “layer” menu and trim the images so that the pictures will not overlap with each other.

Indeed, superimpositions can be very tricky at first but once you get the hang of it, you will eventually succeed in this kind of venture.

Web Hosting Business Trends and Market Overview

Like any other technology based industry, web hosting is a constantly changing market.

The decreasing cost of server hardware has changed the marketplace; allowing everyone to have their own individual website, rather than just huge international companies. The same hardware changes have also resulted in hardware that is faster and more reliable than the servers of the past. These new advances, combined with server software such as cPanel, give today’s webhosting users a platform as easy to understand as a standard PC.

 Webhosting clients of tomorrow will experience much superior hosting services as companies continue to update hardware and software to meet future demand. The most notable change in webhosting services is the advent of ‘unlimited hosting.’ The idea of unlimited hosting is nothing new; however, due the high cost of hardware it has been essentially impossible to offer the service. As hardware and broadband prices continue to fall, major hosting companies (such as Dreamhost, BlueHost, and Hostgator) have been able to offer unlimited hosting for almost no additional price.

The biggest issue plaguing users of these plans is that no company can truly offer unlimited disk space or bandwidth is impossible and many companies have instituted restrictive terms of service which do not allow their servers to be used for personal data storage. Dreamhost changed this, and showing a sense of humor, started their “Unlimited + 50 gb!!!!” promotion, letting users use 50 gigabytes of disk space for storage purposes.

As broadband speeds continue to increase and broadband usage continues to increase, web designers have had increasing liberty to use multimedia, like flash and movies, in their designs. Though a simple flash movie doesn’t require any modification, for designers to show an MPEG movie in their website FFMPEG and other tools need to be installed. As more companies are using streaming movies in their designs, more hosting companies will implement this feature into their services to both retain customers as well has take clients from other companies.

As the number of white box shared hosting providers continues to increase, the need for both companies and users to switch to a niche company continues to increase as well. Though niche providers may cost slightly more, the benefits to users are well worth the increased cost due to the services these companies provide. Many times niche hosting companies offer additional services relating to the particular market they’re targeting. For example, a small business niche company may offer to put invoicing systems on their server.

One of the specialized industries that have grown along-side broadband and streaming media is the Content Delivery Network. Content Delivery Networks, which can be massive in size, consist of servers strategically placed across a country or the globe. Using these networks to mirror both audio and video provide for faster load times than a single server. Also, since there is more than just a single server processing all requests, a CDN provides a fail-safe redundancy to handle even the busiest traffic spikes any website might experience.

How to Remove Red Eye from an Image – Photoshop Photo Editing Lesson

An excellent picture can be destroyed by a red eye effect. Good thing it can be repaired by using the Red Eye tool in Photoshop CS2 from Photoshop Elements 3. This particular tool is very effective in various red eye images without affecting or causing changes to the default settings. It is done simply by clicking on the affected eye in the photo, so that is one click on each eye. The red eye tool in Photoshop CS2 and Photoshop Elements 3 are just the same.

A special Red-eye Brush tool comes in Photoshop Elements, although, using this may not all the time provide excellent results. The following is a red-eye removing method that applies to almost every situation.

1. Click to open the file photo.

2. Click the View menu, then open a new copy of the window by clicking New View.

3. Focus one window to have a bigger view of the eyes and the other window having the normal view or the actual size.

4. Make sure the layers palette is visible. Click on Window then Show Layers to have a visual.

5. At the lowermost part of the layers palette, click on the button “create a new layer”.

6. Make use of the blending mode menu found at the upper part of the layers palette to switch the blending mode of the new layer to Color.

7. Choose the replacement eye color on the foreground color swatch found in the tool box.

8. Choose the paintbrush tool.

9. Select a soft-edged brush from the options bar that is somewhat smaller than the part with the red eye. Click the opacity to set it to as low as thirty percent.

10. Slowly paint over the red part of the eyes, making sure not to overlap with the white part of the eyes or the skin part. Increase the zoom to view the area better and have more control.

The following steps can be followed on the other hand using any version of Photoshop.

1. See the Image.

2. Make a copy of the image and keep the first.

3. If you are using Photoshop 6 or below, click on “View” and then “New View”. If you are using Photoshop 7, drag the cursor and click on “Window”, then “Documents” and then “New Window”. The result will be the opening of a copy window of that image.

4. Focus one window to have a bigger view of the eyes. Adjust the second window view to 100 percent.

5. Adjust both windows so you can check on both the bigger view and the 100 percent image together.

6. Make another layer.

7. Utilize the eyedropper to capture a color from the eye’s iris. The color should be in gray tint with a shade of the color of the eye.
 
8. On the red portion of the eye, paint a new layer. Be sure to avoid painting on the eyelids.

9. Click “Filters”, then “Blur”, followed by “Gaussian” and allow one pixel to make the edges have a soft effect.

10. Adjust to “Saturation” the blend mode of the layer. The result will be taking out the red eye but not affecting the highlights. Although most conditions leave the eyes much more gray and looking hollow.  

11. In this situation, make a copy of the saturation layer and revise the mode blend to “Hue”. The result will be the color returning for a while and at the same time retaining the highlights. 

12. In case the result is a very strong Hue after putting on a layer of “Hue”, set down the Hue layer’s opacity.

13. If you are contented with the output, you may now combine the added layers.

Tips:

• The Burn tool can be used to make the pupil area dark.
• The Eraser tool can be used to remove excess spray.

How to Change the Hair Color and Make it Look Completely Natural – Demonstrative Photoshop Lesson

You are doing an ad campaign wherein you are promoting a hair dye. So, for example, a model who is originally a brunette will be transformed into a blonde, then to red, then to green then to ala-X-Men Storm’s black hair with a gray streak.  Facing all these requirements in your print, magazine and billboard ad, what should you do to the original brunette hair of your model? Simple, use Photoshop and your model can change her hair color and still make it completely look natural. 

This step by step instruction will demonstrate ways of transforming hair color to whatever color that you want.

1. Select a picture in which you like to change its hair color.

2. Put on a Solid Color by clicking “Layer” then “New Fill Layer” then “Solid Color”. From here, choose your desired new hair color.

3. After selecting color mask, click “Invert” which is “Control” button plus “I” button then select another blending mode of the present color by clicking “Soft Light”.

4. While the color is still chosen, utilize Brush tool by clicking “B” to apply the new color on the hair.

5. Then apply the chosen layer mask by clicking “Control” plus “Click” on the mask.

6. As the choice is loaded, utilize the tool “Apply Image” by clicking “Image” then “Apply Image” to utilize these properties:

• Merged Layer
• RGB Channel
• Unchecked Invert
• Normal Blending
• One Hundred Percent Opacity

7.  As the choices are loaded, utilize the tool, Brightness/Contrast by clicking “Image”, then click “Adjustments”, then click “Brightness/Contrast” in order to change the magnitude of the hair color.

8. If the altered hair is white, gray or black, move on to step number ten. Reproduce the present layer by clicking “Control” plus “J” and drag the latest layer over the background layer.

9. After selecting the layer in the middle, transform the type of the layer into “Hue/Saturation” layer by clicking “Layer”, then click “Change Layer Content”, then click “Hue/Saturation” then adjust the saturation to minus one hundred.

10. Flip the picture to check the image if this Photoshop technique is not applied.

11. Flip the picture to check the image using the usual process of hair dying being done.

Now you know that transforming the color of the hair does not simply mean dipping one’s hair into a container full of hair dye. You can avoid this messy step through Photoshop. Here now are simple instructions on how to transform a brunette to blond.

As shown in the first part of the article, transforming the color of one’s hair digitally is as simple as putting on a “Hue/ Saturation” on the layer that needs adjustment. Although, when it comes to making the hair color lighter, like changing a brunette to a blond, it will be more effective to use the command, “Selective Color”.

Beginning with blond, an easy “dye effect” can be given through the adjustment layer, “Hue/Saturation”. Review the colored boxes and select the color that you desire.

Changing from a darker hair to a lighter one may give more challenges. There are times that the slider’s Lightness of the Hue/Saturation is enough. But there are times when better results come with the adjustment layer, Selective Color.

When the dialog box for the Selective Color opens, press on the radio icon “Absolute” below then, move to the top, change the pop-up menu. This will transform the color from Reds to Neutrals. Lessen the content of the Magenta and Cyan appropriately then compare the look of the Black and Yellow sliders. Change from Neutral to Black then go over the process again.

The right color all depends on both the initial picture and your desired final output. An authentic black hair can be transformed into a wide array of lighter shade through this Photoshop hair coloring technique.
 

Can Jerry Yang Still Keep Yahoo from Going Under? Search Engine Marketing Trends

However you look at it, it could very well be the dumbest decision in all of Net history.

Early this year, Microsoft offered Jerry Yang, Yahoo! CEO, the amount of $43 billion to buy his ailing company. At the moment, Yahoo’s market worth is at $18 billion. Its sales are almost at a standstill and it is losing profit faster than you can say “search engine”. Executives and employees are jumping overboard like rats off a sinking ship. Lay-offs are  imminent.

Jerry Yang turned the offer down.

Internet insiders were shocked with this marketing faux pas. Many wondered if Jerry Yang is still in charge of Yahoo! Yahoo, however, stuck with Yang’s decision and said there are no regrets in the way he handled Microsoft’s $43 billion offer. The offer went through serious and deep analysis and decided that the pitifully insignificant amount of $31 per share was simply unacceptable.

All of Yahoo’s shareholders agreed that they will not sell at that amount. It was Microsoft and not Yahoo! that walked out of the negotiating table when Yahoo upped the company’s selling price. Microsoft denied the allegation and said that it happened the other way around.

Whichever version is true, it cannot be denied that Yahoo is slowly going down the tubes. With sales and profits on a steady decline, a lot of executives and employees decided to defect rather than go down with the ship.

Yahoo, however, is second to Google but still gets 141 million unique website visitor in the U.S. alone in August this year, a huge cut out of the traffic market. Globally, Yahoo comes third behind Google and Microsoft. To keep itself afloat, Yahoo keeps on jumping from one marketing ploy to another but with no visible permanent solution in sight.

Jerry Yang and fellow Stanford grad David Filo formed Yahoo in 1994. By 1998, it appeared that it was the undisputed king of the hill and by 2000, it grew by 90% with $1.1 billion in yearly revenue when Google, on the other hand, was only making $19 million. The year 2005 saw Google’s phenomenal rise and Yahoo’s fall from its throne. The new king is now generating revenue to the tune of $22 billion while Yahoo flounders with $7.5 billion.

What is the secret behind Google’s meteoric success? Simply said, Google made it big in the field of search engine marketing or SEM. Google’s search engine marketing allowed advertisers to place their ads next to keyword search results. To date, Google’s search engine marketing is the undisputed superstar of online advertising.

There has been some buzz circulating about the Internet that Microsoft shows some indication that it might still be able to reconsider Yahoo’s offer. Microsoft, however denied the rumor just as Yahoo’s shares began to shoot up. Web write-ups and blogs are filled with dark forebodings regarding Yahoo’s uncertain future, not excluding the possibility that it can be sold off in little pieces.

Only one thing is certain – Jerry Yang’s unbelievable refusal to accept Microsoft’s offer despite its continuing downward slide will go down in Internet history as the greatest decision never made.

Yahoo shares have slumped since since Microsoft made its initial offer.
The Yahoo directors agreed to accept Jerry Yang’s  resignation from the top job at board meeting on Monday. “ I will continue to focus on global strategy and to do everything I can to help Yahoo”  Yang said.

The Yahoo’s latest ambitious long-term projects like YOS – Yahoo Open Strategy may fix Yahoo’s problems and we will see their shares go up next year.But regardless of the latest Yahoo’s marketshare loss to Google it still remains one of the main and valueable Media Properties in the World Wide Web.

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