Browse > Home / Archive: September 2008

The most crucial skills to master as a marketer – How To Get “in step” with customers.

September 8, 2008

I watched in amazement as a group of performers clad in what I can only describe as green light-adorned leotards moved in exquisite precision to create a dove, the “bird’s nest” stadium shape, and several other designs. Their fluid movements created ripples of light across a sea of green bodies that moved together as one. It isn’t often that I find myself at a loss for words, but it is difficult to articulate just how brilliant this display was.

Moments later, my husband regained control of the remote, and we moved on to another channel. Despite this, the images of the group in green stayed with me. And, after several days of asking friends and family if they saw the performance, it finally dawned on me why it appealed to me so much (not the leotard, mind you – the performance).

One of the most crucial skills to master as a marketer is how to get “in step” with our customers. When you take the extra time to identify with your customer, it becomes much easier to relate to them. Suddenly, you are able to zero in on those issues, factors and attributes that will resonate with the customer. Why? You are moving together…in the same direction. It is much easier to lead a customer around to your way of thinking if you approach them in this manner.

Everyone wants to feel important, liked, and appreciated. We all seek to find ways to make our lives and our jobs easier. Clients are people, just like you and I — and the same rules apply. Once we realize this, the lights come on…and the dance becomes effortless.

So suit up, and take the time to learn the steps in your customer’s routine. You’ll be glad you did.

About the Author:
Traci Hayner Vanover, aka The Promo Diva, is a freelance writer, coach and consultant. Her blog, www.PromoDiva.com offers Traci’s caffeinated marketing musings, tempered with a healthy dose of humor. She is also the publisher of Create the Dream! Magazine, a bi-monthly digital magazine for small businesses. To request a free sample issue and two other promotional gifts, visit the website, located at http://www.CreateTheDream.com.

Written by admin · Filed Under Marketing Overview 

Close
E-mail It
Page copy protected against web site content infringement by Copyscape