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Why Your Blog Needs Publicity from Magazines and Newspapers

May 15, 2008

There is no doubt that your blog needs publicity from well-respected magazines and newspapers.  No matter what your field or industry is, once you have been accepted into a magazine or newspaper, you will find that you are instantly an expert in your field and will gain incredible respect, publicity, and credibility.  You’ll find that being published in a major magazine, newspaper, or journal will immediately increase your traffic and help give your blog the reputation of being a leader in your industry.

Choosing an online journal like Webmaster Journal is an excellent way to increase your blog’s notoriety.  Webmaster Journal is a highly regarded online journal that is known by webmasters across the country.  Getting published with a site like Webmaster Journal will ensure that you are recognized for your expertise as well as a professional that is capable of answering questions that your customers may have. When customers are confident that the business they are dealing with is connected with other professional companies and are regarded as experts by leading industry publications, they are more apt to use their services.

Once you create an article that promotes your services and is a true representation of your company, you will want to begin searching for media outlets to publish your work.  One of the keys to increasing your blog’s publicity is to build a lasting relationship with various editors throughout the industry.  When an editor sees you as an expert who is also reliable, you will find that it is very common for the editor to offer you a project if they need something at the last minute.  By building a successful relationship with an editor you can create a lasting partnership that ensures that you will continue to have access to that avenue where you can prove your expertise in your field.

Therefore it is imperative that you take the steps necessary to protect your relationship with your editor.  It is advantageous to reach out to editors and build strong relationships with them that are built on honesty and integrity.  It is also a good idea to keep a record of the editors that you have worked with and do whatever is necessary to maintain a healthy relationship with him or her.

You should take the time to research the magazine, newspaper, or journal that you seek to be published in.  Never attempt to build a relationship with an editor if you haven’t first taken the time to learn as much as you can regarding the media outlet.  You should be familiar with the type of articles that they include with their publication.  Additionally, you should have a clear understanding of who their audience is so that when you write for them, the article will be specifically geared towards their readers. 

There is no denying that once you are published in a successful publication that your credibility will skyrocket.  Also, this type of exposure for your blog is repetitive, meaning that once you have been published in a leading journal you can always use that same article to promote your business and services.

It’s also a good idea to make yourself available to the editor and let them know that if they ever need fresh content that you are ready at the last minute.  Your relationship with your editor is critical to the amount of content that you will publish with them.  It should be your goal to create a relationship that is on the same level as a friendship with your editor.  Send them cards on their birthdays, holidays, and special events. After publication, consider sending them a thank you note to let them know that you appreciate working with them.

You should also realize that any editor that you are working with is an incredibly busy person and that you will most likely find more progress when you contact the editor through email rather than by telephone.  When you send an email, you are guaranteed that the editor will respond to you as their schedule allows, but all editors will read their emails. Telephone messages run the risk of being put on the back burner, as editors may simply be unable to find the time to return your phone call.  Email is an excellent tool that enables editors to save your information and easily retrieve it when needed.  A phone message will automatically be deleted as the editor must have room available on his or her phone to receive new messages, but an email can be stored forever.

If you don’t feel confident writing your own articles or press releases then you should consider hiring a freelance writer who will write your articles for your company.  This is also a great way to ensure that your articles and content are included in some of the most popular magazines, newspapers, and journals.  When you hire a writer who already has an established working relationship with media outlets, the majority of your work is done for you.  You will not need to concern yourself with pitching your story to editors, as the writer will already have a working relationship with the editor.  Once you have found a successful freelance writer to work with you will want to nurture that relationship as you would if you were working directly with an editor.

When looking for content to pitch to editors, it is best to choose topics that are relevant to what is going on in the current news.  Whenever you can create content that is full of recent news items you have an excellent chance of editors and publishers agreeing to publish and promote your content.  The quality of your story is what will either make or break your chances of being published.  It is imperative to ensure that your story is based upon a recent newsworthy item, this will make certain that editors will find your story or piece relevant and worthy of publication.  A very good way to ensure that you receive the latest news as it is breaking is to sign up with news alerts or to subscribe to various feeds that are related to your field.  This way, you will have access to current topics as they break.  By using these various techniques, you can enjoy the publicity that comes with having your blog featured in popular magazines, newspapers, and journals.

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