Why Every Company needs a Blog

Today, every company needs a blog.  There are numerous reasons why companies should have blogs, but the first and most important reason is simply the fact that a blog provides easy interaction with your customer base.  Before blogs, websites were the preferred method for advertising your site online.  When you have a website, your company is being advertised 24 hours a day, 7 days a week.  A company website contains information regarding your company, products that you offer, and services that you provide.  It also has detailed information regarding your company profile, contact information, and a place reserved for answering frequently asked questions.  Websites have revolutionized the way companies stay in touch with their customers, however blogs have only served to make that contact more personal.

Blogs offer customers advantages that websites alone simply can’t provide.  First, a company blog may be updated daily or weekly.  Though it’s true you could choose to update a website on a daily or weekly basis, you’ll find that unless you are an experienced webmaster, it may become costly to pay your webmaster to continually update your site.  Blogging is relatively simple and easy to learn.  Your company can create a blog and numerous members of the company can add posts.  This saves money and increases the popularity of your company.  As more of your employees post to the blog, you’ll have greater search engine placement and will be able to provide more content on a weekly or daily basis than you would simply with a website.

Another advantage to blogging is that you can expand upon your websites’s frequently asked question section and allow for customer interaction through comments.  Smart companies understand that developing a thorough frequently asked questions section of their website helps users find the information that they are looking for easily and efficiently.  The frequently asked questions sections of many websites are often indexed in search engines and appear when Internet searchers are looking for the answers to specific questions.  Keeping a relevant and updated frequently asked question section is a great way to improve your customer database, as customers will continually come back to your site for the relevant information that you provide. 

With a blog, you can provide questions on a daily basis, allow customers to post his or her questions, and have direct interaction with your customers.  Every interaction that you have with your customers is increasing your recognition as an expert in your field.  By allowing customer comments and questions on your blog, you will increase your search engine placement and see more customers return to your blog.

Finally, every company needs a blog because blogs allow users to subscribe.  Every time there is a new subscriber to your blog, you have a potential new customer.  When you update your blog, your readers will receive those updates when they choose to read your feed.  This is an invaluable tool that allows you to see how many people are interested in your blog and choosing to sign up.  If you incorporate a newsletter with your blog, you have an even greater marketing tool that will increase your company’s productivity.

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