Improve Your Blog’s Popularity - Important Marketing Strategies

A blog is one of the most important marketing strategies that you can develop and implement.  A blog provides an excellent way to stay in touch with your customers, promote new products and services and establish yourself as an expert in your field.  However, your company or business blog will do very little for your business if no one ever finds it.  In addition to developing a highly useful and beneficial blog, you must ensure that your blog is popular and that people can easily find it.

The first step in making sure that your blog is popular is to make certain that it has a user friendly layout, is easy to read, and makes use of good headings, subtitles, and makes content easy to find. One of the biggest mistakes that many people make is to add too many graphics, bright colors, sounds, or videos on their blog.  You should also make sure that your blog is easy to download.  If your blog takes several minutes to download, you may lose visitors and potential customers before they ever get the chance to review your products and services.  If you need to include sounds, graphics, and videos try to include them in individual posts and not as the basis of your layout.  It is also a wise idea to limit the amount of posts that are displayed on your front page.  Once you have created a blog that is easy to load, provides great unique content, and is overall user friendly, you’ll find that your visitors will bookmark your blog and share it with others.

It’s also important to realize that blogs are meant to be shared, and one of the best ways to ensure your blog’s popularity is to burn its feed.  Using sites like Feedburner will allow you to enable your blog’s feed and share it with users through a subscription basis.  Feedburner also provides you additional stats and information that will let you determine how popular your blog is, how many people are subscribing and what content seems to be performing the best.  These tools are invaluable when it comes to determining the overall popularity of your blog.  Burn your feed and share your subscription page through your blog and websites. This is an excellent way to build awareness and increase your blog’s popularity.

In addition to your RSS or XML feed, you may also want to add a newsletter to your blog.  By combining your blog with a newsletter you can ensure that many people will continue to sign up for your services.  If you give away a free promotion or trial service with your blog, you’ll attract plenty of new visitors and traffic as well.  The Internet is a socially friendly place and word of mouth still continues to be a great form of advertising.  By giving away high quality free gifts, your visitors will spread the word, increasing your popularity.

You should also consider joining social networking sites and encourage your blog readers to share the stories that they like or found interesting.  Sites like Digg, Technorati, MySpace, Facebook, and more makes it easy to integrate with your blog posts and will increase your blog’s popularity seamlessly and easily.

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