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Optimizing your Word Press Blog

February 22, 2008

Everyone who has a Word Press blog understands the importance of making sure that it is optimized for best performance.  Not only should your blog be easy for your readers to understand and navigate, but it should also be optimized to ensure that it performs well in the search engines. 

The better your blog performs with search engines, the more traffic your site will receive. 

However, you’ll soon discover that there are more options for optimizing and promoting your Word Press blog than there are promoting a general website.

First, you will need to ensure that your blog has plenty of keyword-optimized content.  This not only includes writing blog posts that have keywords sprinkled throughout, but using a keyword rich meta tag description for your blog.  Though many people debate the effectiveness of meta tags, they are still important.  By adding them to your <Head> HTML tags, you’ll find that search engines more easily pick up your blog.  This can be accomplished by using the Head Meta Description plugin in Word Press.

Once you have keyword rich content and an appropriate head, you should then optimize your feeds.  Blogs are different from websites in the sense that your blog can be condensed into a feed.  Feeds are picked up in search engines are an excellent way to drive additional traffic to your site.  When you optimize your feed, you ensure that you will attract more readers to your blog and that Google will pick up your feeds more easily.

First, you should determine how many posts your feed will display.  You may want to double check and see how many posts your blog is set to display.  If it is between five or ten posts, you should consider increasing this number.  The more posts you display, the more that will be picked up in search engines, and the more content you will have on display to attract readers.

Additionally, many experts feel that if your feed has an image associated with it, you will attract more readers as well.  Consider using an image, graphic, or site logo with your blog.  Since you are using feeds to optimize and promote your blog, you should make it easy for readers to subscribe to your blog’s feed.   You can sign up with various blog rings and Technorati and include these signup tools in your blog.  This makes it simple for your readers to sign up and join your blog’s neighborhood.

One of the best ways to optimize your blog is to use tags.  Tags are keywords that help identify your blog posts.  It is important to realize that search engines will pick up your tags and categorize your blog posts accordingly.  Therefore, you should make certain that your tags are keyword derivatives and the best choice for your blog post’s content.  You should always make sure that your blog shows the most recent posts first.  This is just a simple way to be certain that your content is relative for your readers.  The only exception to this is if you have a sticky post.  A sticky post is a post that you have selected to always remain first.  If you choose this post carefully, you can increase your page rank by having your best post up front.  Your readers will appreciate the familiarity as well as the content and the search engines will index your page more quickly.

Written by admin · Filed Under SEO 

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