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Using Article Directories for your Marketing Strategy

February 17, 2008

When someone creates a website they want to do everything in their power to ensure that their website is seen by as many people as possible.  One of the best ways to accomplish that task is to use article directories.

An article directory is a site that hosts numerous articles in a variety of categories
and topics.  The articles are written by authors who are experts in their field,
mostly webmasters, and contain what is known as a “bio” box.  The bio box is where the author places a link back to their website and adds some additional information regarding the authors expertise. 

The reason article directories are an effective marketing strategy is due to the fact that once a webmaster writes and submits and article to the directory, anyone can use that article on their website, granted that they keep the “bio” box intact.  This means that literally hundreds upon thousands of people can use your article, add it to their website, and provide a link back to your site.  These links back to your site will increase your page rank and will promote your site.  Not to mention the fact that thousands of people will give your website traffic as a result of your article advertising your website all over the Internet.

You may think this sounds wonderful, but what if you don’t write?  Don’t worry!  Even if you are an expert in your field, but are not an expert writer, you can hire the services of a ghostwriter, or copywriter, and have them write the article for you. 

As a ghostwriter, the author will write the article as if they were you.  When you
purchase the article, you will purchase full rights, meaning that the author will not
be allowed to share, post, sell, or distribute the article to anyone else.  This gives
you the freedom to pursue your business endeavors while accumulating many articles that prove you are an expert in your field.

Article directories are one of the main ways that people create a successful Internet presence and build their businesses.  Additionally, article directories are often given high status or ranking by major search engines.  This means that not only will other webmasters take your article (with the included bio box) and paste it on their website, driving traffic back to your main site, but also search engines will pick up your article. 

If you create a keyword driven article, your article will most likely appear within the top ten search results for that selected keyword or keyword phrase.

One of the best aspects regarding using article directories for your Internet marketing strategy, is that it is a very budget friendly alternative.  If you can write your own articles, then this will cost absolutely nothing.  However, even hiring a ghostwriter to write your articles doesn’t have to break your budget either and the cost will soon pay for itself as you’ll find your business soars as traffic to your site increases. 

There is no doubt about it, article directories are an important marketing tool that every successful webmaster should implement.

Written by admin · Filed Under Marketing Tips 

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