Is Your Site Ready for Google ?

February 12, 2008

When it comes to having a website one thing is key to its success, making sure that it is Google friendly.  There is no doubt about it, Google is the number one
search engine and if anyone wants to ensure that their website becomes popular, they will need to make certain that Google finds their site, gives it a high rank, and links to as many pages as the site contains. 

Here are some tips that will help you make certain that Google finds your site friendly.

First, your site needs to have keyword driven content.  Yet more importantly, you
should make sure that the content on your site is also relevant for your readers. 
If you make the mistake of using repetitive keywords but don’t have your content
written in an easy to understand format, you may gain placement with Google, but you will lose your visitors.  The key is to have a balance between the keywords that will attract Google and having a site that is easy for your readers to navigate and understand. 

Using keywords in the first paragraphs of your content and making sure that you don’t repeat them too frequently throughout the content can accomplish this.  If you use too many keywords, you run the risk of Google identifying your website as spam.  You should aim for a keyword density of 3% to make certain that your content is both Google friendly and readable for your visitors.

In addition to using keywords in your content, you should also include keywords in the title of your website.  If you are creating new pages, then make sure to put your chosen keywords in those titles as well.  You may also want to include those keywords in your URLs as well. 

Search engines notice things that are bold, with headings such as the HTML tag <h1>, or  <h2>, and lists.  You’ll find that if you put the HTML bold tags around several of your keywords in the first paragraph of your content, that Google will find your site friendly.  However, it is a good idea only to bold one or two keywords and not to overdo it.  Likewise, if you create lists and create keyword headlines in bold, you’ll draw Google to your site as well.  Creating valid content that appeals to readers as well as Google is the best way to improve your ranking and climb in Google’s search engine results.

It’s a good idea to have at least ten pages of content before submitting your site to
search engines.  You should submit your site to Google and never trust another company to submit it for you.  You’ll also find that if you join Google’s Webmaster program that your site will be indexed faster.  When you join Google’s Webmaster program, you’ll have an option to upload your site map.  Sitemaps are a great way to drive traffic to your site, as Google will have an easy way of discovering all of the pages contained within your site.

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