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The Search Engine Friendly Web Site

February 10, 2008

There is a great deal of competition when it comes to keywords and coming in the
top ten search engine results on the major search engines.  If you are new to the Internet, you may be excited to create a website and promote your business online.  However, many new webmasters are dismayed once they realize that all of their hard work has resulted in very little traffic. 

In fact, if you are a new Webmaster you may feel completely lost at bringing new people to your website.  If the only people who seem to visit your site are those
who you’ve handed your business card to, don’t lose hope.  By using a few simple
techniques, you can ensure that your website will be seen by search engines such as Google, Yahoo, MSN, Ask, and AOL.  The trick is to create a search engine friendly website. 

Once you perform these simple steps, you’ll find that search engines will index
your website and traffic will soon be arriving in droves.

Search engines look for certain elements when they visit a website and decide whether or not they will index it.  First, they love text.  If your website is filled with great graphics, Macromedia Flash animations, and logos, but has very little text, chances are you won’t do well with search engines.  Also, spiders and robots (the tools used by search engines to find new websites) will scan your site and make a determination based upon how easy your site is to navigate.  If a spider or robot cannot access your other pages easily, they will not give your site a good ranking or placement in search engines. 

Not only does easy navigation pertain to your links, but it also relates to the overall color and layout of your website.  Text is best in black and backgrounds are better if they are light.  If you use a yellow font on a neon blue background, with bright blue links, spiders and robots are going to assume that your website would be difficult for people to use. 

Therefore, you are not going to get good placement in search engines. 
Create a website that is friendly towards your users and you will create a site that is  search engine friendly as well.

Search engines run on words, keywords to be exact.  This means that you should choose the words that best represent the content of your website and use them in your content, headings, titles, and URLS.  Use programs such as Wordtracker to find other keywords that compliment your website and use these as well. 

Search engines will find your site easy to navigate and your placement in all of the major search engines will improve.  One of the easiest ways to invite search engines to your site is to create and submit a site map. 

A site map is a text based document that details all of the pages of your website.  It is a great way for search engines to scan your entire site and index multiple pages.  When you have multiple pages indexed, you’ll find that your traffic will increase.  There is no doubt about it.  If you want to drive traffic and increase visitors to your site, you must take the time to create a search engine friendly website.

Written by admin · Filed Under SEO 

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