Webmastering Basics by Webmaster Journal
January 22, 2008
The process that causes the ubiquitous existence and convenient access
of the Internet through the World Wide Web is called webmastering.
Webmastering is the art of designing, creating, designing, marketing, and managing
a website. The person who is responsible for the process of webmastering is
appropriately called a webmaster.
The webmaster takes in the responsibility of the overall handling of the operations
which are associated with the website. Although a lot of people think that it is a
very difficult and serious task, webmastering can actually be performed by following
nine fairly easy steps.
The steps in the process of webmastering are the planning of the website, the choosing of the web hosting service, the selection of the domain name, the writing of the text content, the collection of the images and videos, the posting of the contents, the publishing of the website, the marketing of the website, and the management of the website.
* Planning the website
The first task associated with webmastering is the planning.
Before taking the necessary steps towards the creation of a website, the webmaster decides about the kind of website he is about to produce. The selection from the variety
of websites is based on the purpose of the website. If the objective is to create a site
wherein the users are able to download free trials of computer games, then the
webmaster moves on to the creation of a download site but if the aim is to develop
a site wherein the users are able to read about current events and issues, then he
carries on to the production of a news site.
The webmaster, after deciding the kind of website he would like to create, starts
outlining the future contents of his website. Some webmasters opt to use pen and paper when it comes to the detailed planning of the website. During this process, the webmaster decides on the possible contents of the website, the overall motif of the links, and the approximate number of the pages.
* Choosing the web host
Before using up all that energy while writing the text content and designing the layout, the webmaster makes sure that his efforts will not go to waste so he finds a web hosting service. A web hosting service or web host is an Internet-based service which assists webmasters in the creation of their very own websites by providing them with server space that they need in order to make their future websites accessible to the public through the World Wide Web.
There are many web hosting services available in the Internet today. Some web hosts offer their services for free while some don’t. When it comes to the selection of a web host, the price is not the only thing that a webmaster considers. Other aspects and features that the webmaster takes into consideration are the available web space, the advertising properties, the file size and type limitations, the access speed, the data transfer rate, the server quality, and the technical support.
* Selecting the domain name
After the issues with the web hosting services are all settled, the webmaster then moves on to the selection of the domain name. The domain name is website’s identity.
It is the URL address that directs the users to the homepage of a specific website.
Because the identity of the website depends on its address, the domain name has to be related to the overall purpose of the website. If the website to be created is the official website of a particular company, then the domain name is likely to bear a name that is similar to that of the company. In order for it to be effective and recallable, the domain name of a website is usually made short and simple.
* Writing the text
Because the future of the website is assured by the web hosting service and the domain name, it is just right for the webmaster to continue on with the preparation of the contents of his website. The first thing that a webmaster usually does is to write the text content of the website. The text content of the website contains all the necessary information that the website wishes to share with the world.
This includes the introductory message in the homepage, the list of questions and
answers in the FAQ page, the detailed tutorial or instructions in the Help page, and
the main articles about the entire website.
* Collecting the images or videos
A website which contains text-only contents is not that attractive to users.
Because of this, the art of webmastering came up with the idea of incorporating
related images, charts, videos, tables, and animations in order to make their
websites more eye-catching. After the completion of the text content, the necessary images or videos which will be used to enhance the appearance of the website are collected. The images or videos may be scanned and uploaded into the computer or copied and downloaded into the website.
* Posting the content
Posting the content is the part of the webmastering process where the computer language enters. The computer language is a set of characters that is used to describe the overall appearance of the website. Some of the known computer languages that webmasters use today are the HTML, the CSS, the Java, the PHP, the ASP, and the VB.net.
The mentioned set of codes are used to align the paragraphs, determine the font size, arrange the headings, choose the background colors or images, customize the borders, embed the pictures and videos, and format the website.
* Publishing the website
When every single detail regarding the appearance of the pages and the effectivity of the links are completed, the webmaster then readies the website to be accessed by the public. Before the actual publishing of the website, the webmaster has to validate his website first. By validating the website, the webmaster allows the public to have absolute access of the website.
* Marketing the website
In order for the website to be thoroughly successful, it has to be marketed in the Internet. The website has to be felt and needed by the Internet public.
The means for the website to achieve that popular status is for it to be effectively
marketed. Some of the things that webmasters usually do to market their websites are by collaborating with direct marketers, by enlisting the website in online directories, by keeping a public blog, by taking advantage of the social web networks, by posting online articles, and by submitting press releases.
* Managing the website
After finishing the preceding eight steps, the webmaster then moves on to the continuous management of the website. He has to dedicate himself into doing his best just to maintain the smooth flow of all the functions and features which are associated with the website.